Alltough with some exagerations (It's showbusiness!) one must recognize that CSI series are on the top when we talking about science, entertainment and TV.
In the episode "cuckoo's nest" from "CSI, New York", the CSI team discover fibers of "Greensulate". Fungal growth on agriculture residues renders this new biomaterial that can be a substitute for styrofoam. Here is the link to the company: Ecovative design. This is a good example of embeded marketing from a biotech company.
